I'm Claudia, a fractional marketing lead for healthtech and medtech companies.
You might be here because your marketing needs to speak convincingly to clinicians, NHS buyers or health system executives, and it isn't quite landing. Or because you've got activity running across a few channels but no one senior joining it up. I help healthtech and medtech companies build the marketing strategy and execution to change that.
People hire me because they need to…
Five ways companies typically bring me in, often starting with one and expanding from there.
Bring senior marketing leadership in-house
Embedded support that adapts to your setup: directing and mentoring a team that's already in place, or rolling up my sleeves and running things myself when there isn't one.
Get a product or company positioned clearly
Clear go-to-market and positioning strategy for a specialised, regulated market: the kind that needs real subject-matter grounding to get right.
Turn their CRM into a working demand engine
Segmentation, targeting and campaign infrastructure built on top of platforms like HubSpot, so you can see whether the right buyers are moving through, not just how many leads came in.
Reach clinicians and NHS buyers with the right content
Persona-led channel strategy and content production, including thought leadership blogs, podcasts and webinars, that speaks credibly to clinical and NHS audiences, not generic B2B messaging.
Bring AI properly into their marketing workflow
Hands-on support choosing and integrating AI tools into your marketing workflow, with training so the team actually adopts it.
Let's see if we'll work well together
I keep my client roster small and work directly with every company. A few things worth knowing.
Hands-on execution
Strategy and delivery aren't separate: I get stuck into the doing, not just the planning, so nothing sits waiting for someone else to pick it up.
Embedded, not bolted on
To really understand your product and market, I like to sit inside the team, talking to customers, clinicians and stakeholders directly where useful.
Focused, dependable time
I work fixed days each week rather than spreading myself across too many clients, so what you get is consistent senior attention, not leftover hours.
Who I've worked with
“As our fractional Marketing Director, Claudia has brought creativity and deep sector knowledge to every aspect of our marketing efforts — helping us significantly expand our footprint across local, national and international health systems. She is more than just a brilliant marketer; Claudia truly cares, always goes above and beyond, and combines talent, heart and professionalism in equal measure.”
“Claudia has provided high quality and strategic communications advice, as we have been designing two podcast series. She has helped put together a very effective team, and delivered the work in a really efficient way.”
My fractional marketing services
Each engagement looks a little different. Here's how we might work together.
Fractional Marketing Lead
Ongoing marketing leadership or hands-on delivery for healthtech and medtech companies, scaled to what you've got: stepping in to run things myself, or directing and mentoring a team that's already in place.
- Marketing planning and prioritisation
- Hands-on campaign delivery, or campaign oversight when there's a team to direct
- Mentoring for junior marketers
- Marketing systems and process build
- Hiring and handover support
Go-to-market & positioning strategy
For a new product, a new company, or a repositioning: building the strategic foundations for a specialised or regulated healthcare market.
- Brand and positioning strategy
- Market and competitor analysis
- Buyer and stakeholder persona development
- Messaging frameworks
- Launch planning and roadmaps
Content & channel strategy
Channel and content strategy built around how clinicians and NHS buyers actually make decisions, plus hands-on production, including webinars, podcasts, whitepapers and more.
- NHS and HCP persona-led channel mapping
- Content strategy and calendars
- Podcast and webinar production and hosting support
- Conference and event collateral
- Long-form editorial and thought leadership
ABM & demand generation build-out
Segmentation, targeting and campaign infrastructure that turns your existing platform into an active demand engine, working alongside your technical specialists.
- Audience segmentation and targeting
- Account-based marketing campaign design
- Platform workflow briefing (e.g. HubSpot)
- Nurture and automation build
- Lifecycle campaign design
AI strategy, integration & workflow optimisation
Practical help bringing AI into your marketing workflow properly: chosen, integrated and adopted in a way that actually holds up in a healthcare context.
- AI workflow audits
- Tool selection and integration
- Custom AI skills and playbooks for marketing teams
- Team training and adoption support
- Ongoing optimisation
About
I've run an independent fractional marketing practice since January 2020, specialising in B2B healthtech and medtech for the past 11 years. I've been Fractional Marketing Director for ImproveWell across a five-year engagement, built the initial brand and marketing strategy for ophthalmology-focused Medevise, and led production of a healthcare improvement podcast in collaboration with East London NHS Foundation Trust and the Institute for Healthcare Improvement.
My work spans marketing strategy, branding and positioning, ABM and demand generation, HCP and NHS-facing content and, more recently, helping healthtech marketing teams bring AI properly into how they work. I'm based in southeast London and work across the UK and Europe.
- BasedSoutheast London, UK
- Marketing experience25+ years
- SpecialismHealthtech & medtech, 11 years
- LanguagesEnglish, French, German